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Nov 24, 2024
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General Catalog 2023-2024 [ARCHIVED CATALOG]
Business Administration - Marketing Option, B.S.
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Degree Requirements
All students in the Craig School of Business who are working toward the Bachelor of Science in Business Administration must satisfy (a) the university’s General Education requirements; (b) pre-business requirements, which include demonstration of computer competency, a seven-course group of pre-business courses, and both a cumulative and campus GPA of at least 2.25 to declare an option; (c) upper-division core requirements of six or seven upper-division courses, (d) option requirements of 23-25 units in an area of specialization; (e) the upper-division writing skills requirement; (f) an integrative course requirement; and (g) complete at least 50 percent of the required business units in the Craig School of Business.
Computer literacy and computer software competency are considered essential to success in the program, which is heavily oriented in the use of technology. The pre-business courses include material considered essential for further study in business. The upper-division core courses provide a broad background and a breadth of knowledge and understanding. The option courses enable the student to specialize in a specific area of business and to prepare for effective performance in future employment.
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Major Requirements (73-74 units)
Demonstration of Computer Competency
Complete IS 52 and IS 52L or equivalent courses with a grade of C or better or achieve a passing score on the CSB computer competency waiver examination.
Pre-Business Requirements (22 units)
Upper-Division Core Requirements (24 units)
Option Requirements (23-24 units)
Select 7 or 8 Units From the Following:
Integrative Course Requirement (4 units)
Grade Requirement
A grade of C or better must be earned for each course used to satisfy the requirements for the major.
Other Degree Requirements
In addition to the major program requirements, every student must also complete the University’s baccalaureate degree requirements such as:
- American Government and Institutions (PLSI 2 )
- General Education Requirements (48 units)
- Multicultural and International (MI)
- Upper-division Writing
- Sufficient Elective Units to Meet Required Total Units (varies); it is recommended that units in this area be utilized to complete a second major or minor.
A full description of the University’s graduation requirements can be found in the Baccalaureate Degree Requirements .
Total: 120 Units*
*General Education, MI, and Upper-division Writing courses can be double counted with major requirements. These courses include BA 105W to fulfill the Upper-division Writing requirement, MKTG 100S to fulfill the MI Requirement, DS 71 for GE Area B4, and ECON 50 for GE Area D2. Note: Business Administration majors are exempt from the third GE area C1/C2 requirement. See advisor for details.
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