Jun 17, 2024  
General Catalog 2023-2024 
General Catalog 2023-2024 [ARCHIVED CATALOG]

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AGBS 173 - Wine Marketing

Introduction to basic marketing concepts such as pricing, promotion, packaging and place applied to the wine business. Sources of information and methods to conduct market research in the wine industry. Consumer trends, buyer behavior and the structure and legal environment will be discussed.

Units: 3

Course Typically Offered:

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