Marketing, Certificate of Special Study

The Department of Marketing and Logistics

The Department of Marketing and Logistics offers a Certificate of Special Study in Marketing. This certificate is designed to prepare individuals who are pursuing (or have earned) a degree other than marketing to gain practical marketing knowledge and an enhanced understanding of marketing practices that may be applied across various career paths and industries.

Eligibility:

Open to all business options, but only 6 units can double-count with major/option.
Open to all university majors and non-matriculated students (community members).
Open to all students and community members (within the eligibility criteria).

For successful completion of this certificate, the student must receive a grade of C or better in each course.

Each course prerequisite must be met unless the department approves alternative satisfactory courses.

Required Course (4 units)

MKTG 100S - Marketing Concepts Units: 4

Elective Courses (11-12 units)

Select 3 courses from the following:

MKTG 101 - Marketing Research Units: 4
MKTG 110 - Consumer Behavior Units: 4
MKTG 114 - Principles of Logistics and Supply Chain Units: 4
MKTG 130 - Retail Managing and Merchandising Units: 4
MKTG 132 - Promotion Mix: Principles and Practices Units: 4
MKTG 134 - Entrepreneurial Marketing Units: 4
MKTG 140 - Global Marketing Units: 4
MKTG 144 - Services Marketing Units: 4
MKTG 150 - Sports Marketing Units: 3
MKTG 153 - E-Marketing Technologies and Social Media Units: 4
MKTG 160 - Professional Selling & Sales Force Management Units: 4

Total (15-16 units)

Note: a grade of C or better in each course is required.