MCJ 159S - Public Relations Cases and Campaigns

Prerequisite: MCJ 2, MCJ 152S, and MCJ 158
Public relations teams plan public relations campaigns for service-learning clients. Covers use of research, setting measurable objectives, identifying key publics, defining strategies, setting budgets, and evaluating results. Analyses and application of recent cases to solve public relations problems.

Units: 3

Course Typically Offered: Spring