BA 104 - Global Business

GE Area/Graduation Requirement: Multicultural/International

Prerequisite: GE Areas 1A, 1B, 1C, 2 (Foundation) and Area 4 (formerly GE Area D)
Studies globalization of business; role of trade, investment liberalization, and economic integration; technology; multinational enterprises. Examines influence of cultural, social, economic, political, geographic, philosophical, and environmental forces on individual and institutional competitiveness at regional, national and global levels; appropriate strategies.

Units: 3

Course Typically Offered: Fall, Spring