MKTG 188 - Strategic Planning in Marketing

Prerequisite: senior standing
Prerequisite or Corequisite: MKTG 101 and MGT 124

Integration of marketing with other functional areas of business. Focus is on strategic planning process and procedures leading to development of marketing plans, including financial analysis and budgeting. Must be taken at Fresno State.

Units: 4

Course Typically Offered: Fall, Spring