MKTG 101 - Marketing Research

Prerequisite: MKTG 100S with a C grade or better; recommended early in the Marketing Option
Examination of the role of marketing research in management decision making, using the Internet as a source of information and as a marketing tool. Also covers the marketing research process, including questionnaire development, surveys, and how to understand and use statistical data analysis.

Units: 4

Course Typically Offered: Fall, Spring