May 24, 2026  
General Catalog 2022-2023 
    
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General Catalog 2022-2023 [ARCHIVED CATALOG]

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MBA 262 - Strategic Market Planning

Prerequisite: MBA 214  or permission of instructor
Strategic market planning and decision making in both start-up and existing businesses. Emphasis on detailed planning, clear strategy articulation, and good marketing plan preparation. Actual consulting projects and/or case analysis.

Units: 3


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