MBA 214 - Marketing Management

Prerequisite: MBA 200, MBA 201, MBA 204
Prerequisite or Corequisite: MBA 203

Analysis of the concept of marketing, the marketing strategy development process at strategic business unit level, and segmentation and positioning strategies. The development of product, price, promotion, and distribution strategies. Examination of product, price, promotion, sales, and distribution management topics and issues through case analysis.

Units: 3

Course Typically Offered: