Mass Communication and Journalism - Advertising and Public Relations Option, B.A.

The Department of Media, Communications, and Journalism

Bachelor of Arts Degree Requirements

Majors must complete a minimum of 37 semester units of mass communication and journalism courses with a grade of C or better in each course. Each student will take 19 units of MCJ core courses and 18 units of courses in their selected option.

Each MCJ major must select an option, which is an area of specialization within the major. The options are advertising and public relations, broadcast and digital journalism, and film and media arts. The courses required for each option are listed under Major Requirements.

Major Requirements (37 units)

MCJ Core Courses:

MCJ 2 - Media Writing Units: 3
MCJ 15 - Filmmaking I Units: 3
MCJ 40 - Introduction to Advertising and Public Relations Units: 3
MCJ 164 - Applied Media Research Units: 3
MCJ 171 - Media Law and Ethics Units: 3
MCJ 199 - Capstone Units: 4

Advertising and Public Relations Option Requirements

MCJ 102W - Reporting Units: 3
MCJ 144 - Writing to Influence Units: 3
MCJ 158 - Advanced Writing to Influence Units: 3
MCJ 191I - Internship Units: 1-3 (for 3 units)

Two Courses Selected From (6-7 units):

MCJ 106 - Publication Design Units: 3
MCJ 143 - Media Sales Units: 3
MCJ 145 - Psychology of Advertising Units: 3
MCJ 146 - Media Planning Units: 3
MCJ 147S - Digital and Social Media Units: 3
MCJ 150 - Strategic Political Campaigns Units: 3
MCJ 155SW - Nonprofit Public Relations and Development Writing Units: 3
MCJ 157 - Public Relations and Advertising Agency Units: 3
MCJ 180 - Water and Strategic Media Units: 3

Other Degree Requirements

In addition to the major program requirements, every student must also complete the University’s baccalaureate degree requirements such as:

American Government and Institutions (PLSI 2 )
General Education Requirements (43 units) - see note 2
Additional University Graduation Requirements (9 units) - see note 3
Upper-Division Writing Requirement - see note 4
Sufficient Elective Units to Meet Required Total Units (varies); it is recommended that units in this area be utilized to complete a second major or minor.

A full description of the University’s graduation requirements can be found in the Baccalaureate Degree Requirements .

Total: 120 Units*

*General Education, Additional University Graduation Requirements, and Upper-division Writing courses can be double counted with major/additional requirements. See advisor for details.

Advising Notes

MCJ majors are not permitted to enroll for CR/NC grading in MCJ courses applied to the major, except for courses that require such grading.
It is recommended that students take MCJ courses for the General Education requirements package: MCJ 1 (Area 4B), MCJ 9 (Area 3A), and MCJ 101 , MCJ 175 , MCJ 178 , or MCJ 183 (Area UD 3)
It is recommended that students take an MCJ course for the M/I area of the Additional University Graduation Requirements: MCJ 176 or MCJ 179
Students must meet all university graduation requirements. This includes the Upper-Division Writing requirement, which must be met by taking MCJ 102W .