Fashion Merchandising, B.A.

The Department of Marketing and Logistics

Bachelor of Arts Degree Requirements

The Fashion Merchandising program focuses on preparing students for a wide variety of careers related to marketing, management, buying, and selling of fashion goods. It combines product and industry knowledge with business, communication, and computer skills. Job opportunities include buyers, merchandisers, store managers, product developers, and fashion consultants, as well as other positions in today’s competitive and global environment. The curriculum is built upon the Mega Goals for Four-Year programs developed by the International Textile and Apparel Association (ITAA) and recommendations from fashion industry experts.

Major Requirements (46 units)

Fashion Merchandising Required Courses

ACCT 4A - Financial Accounting Principles and Systems Units: 3
ART 13 - Design Units: 3 (Area E)
ECON 40 - Principles of Microeconomics Units: 3 (Area D2)
OR
AGBS 1 - Introductory Agricultural Economics Units: 3 * (Area D2)
FM 20 - Textile Science Units: 3
FM 21 - Fashion Merchandising Fundamentals Units: 3
FM 120 - Social and Psychological Aspects of Clothing Units: 3
FM 128 - Visual Merchandising Units: 3
FM 134 - Fashion Retail Buying Units: 3
FM 140E - Fashion Entrepreneurship Units: 3
MCJ 147S - Digital and Social Media Units: 3
MGT 104 - Administrative Principles of Management Units: 3
MKTG 100S - Marketing Concepts Units: 4
BA 105W - Business Communication Units: 3
OR
ENGL 160W - Writing Workshop Units: 4

Major Electives (6 units)

Select from:

FM 126 - History of Costume, from Ancient Sumerians to 1900 Units: 3
FM 127 - Fashion Merchandising Units: 3
FM 130E - Fashion Study Tours Units: 3
FM 133 - Textile/Apparel Economics Units: 3
FM 190 - Fashion Merchandising Independent Study Units: 1
FM 195I - Fashion Merchandising Internship Units: 3
MKTG 101 - Marketing Research Units: 4
MKTG 110 - Consumer Behavior Units: 4
MKTG 114 - Principles of Logistics and Supply Chain Units: 4
MKTG 130 - Retail Managing and Merchandising Units: 4
MKTG 132 - Promotion Mix: Principles and Practices Units: 4
MKTG 140 - Global Marketing Units: 4
MKTG 153 - E-Marketing Technologies and Social Media Units: 4
MKTG 160 - Professional Selling & Sales Force Management Units: 4
MKTG 164 - Profitability and Pricing Units: 2
MKTG 166 - Principles and Practices of Branding Units: 2

Other Degree Requirements

In addition to the major program requirements, every student must also complete the University’s baccalaureate degree requirements such as:

American Government and Institutions (PLSI 2 )
General Education Requirements (48 units)
Multicultural and International (MI)
Upper-division Writing
Sufficient Elective Units to Meet Required Total Units (varies); it is recommended that units in this area be utilized to complete a second major or minor.

A full description of the University’s graduation requirements can be found in the Baccalaureate Degree Requirements .

Total Units: 120*

*General Education, MI, and Upper-division Writing courses can be double counted with major requirements. See advisor for details.

Advising Notes

Students majoring in fashion merchandising are required to earn a grade of C or better in all major courses.
A grade of CR/NC counts in the major only if it is the sole method of grading specified for a particular course.