Sports Marketing, Certificate

Requirement for Certificate Programs

Before entering a program, students will need to demonstrate that they have foundation knowledge of business practices and possess good writing skills. Prior approval of the certificate program coordinator or the department chair is required. Students need to meet one of the following criteria:

be currently admitted to California State University, Fresno, or
have a bachelor’s degree in any field from an accredited institution, or
have an associate of arts from a two-year accredited college and a minimum of two years of business experience.

Required Courses: (15 units)

MKTG 100S - Marketing Concepts Units: 4
MKTG 110 - Consumer Behavior Units: 4
MKTG 150 - Sports Marketing Units: 3
MKTG 161 - Sports Licensing, Sponsorship, and Promotion Units: 4

Elective Courses (3-4 units)

Select from:

MKTG 132 - Promotion Mix: Principles and Practices Units: 4
MKTG 140 - Global Marketing Units: 4
MKTG 195I - Internship Units: 3
RA 150 - Sports and Entertainment Facility Management Units: 3
RA 152 - Sports and Entertainment Facility Booking, Promotion and Box Office Operations Units: 3
ECON 144 - Economics of Sports Units: 3
ECON 150 - Labor Economics Units: 3
BA 152
BA 179 - Legal & Ethical Aspects of Sports Marketing Units: 3

Total (18-19 units)

Note: a grade of C or better in each course is required.