Marketing, Certificate

Before entering a program, students will need to demonstrate that they have foundation knowledge of business practices and possess good writing skills. Prior approval of the certificate program coordinator or the department chair is required. Students need to meet one of the following criteria:

be currently admitted to California State University, Fresno, or
have a bachelor’s degree in any field from an accredited institution, or
have an associate of arts from a two-year accredited college and a minimum of two years of business experience.

Take the Following Courses: (8 units)

MKTG 100S - Marketing Concepts Units: 4
MKTG 160 - Professional Selling & Sales Force Management Units: 4

Select 7-8 Units from the Following: (7-8 units)

MKTG 101 - Marketing Research Units: 4
MKTG 110 - Consumer Behavior Units: 4
MKTG 114 - Principles of Logistics and Supply Chain Units: 4
MKTG 130 - Retail Managing and Merchandising Units: 4
MKTG 132 - Promotion Mix: Principles and Practices Units: 4
MKTG 134 - Entrepreneurial Marketing Units: 4
MKTG 140 - Global Marketing Units: 4
MKTG 144 - Services Marketing Units: 4
MKTG 150 - Sports Marketing Units: 3
MKTG 153 - E-Marketing Technologies and Social Media Units: 4
MKTG 188 - Strategic Planning in Marketing Units: 4
or approved MKTG 189T

Total (15-16 units)

Note: a grade of C or better in each course is required.