Mass Communication and Journalism - Advertising and Public Relations Option, B.A.

Bachelor of Arts Degree Requirements

Majors must complete a minimum of 37 semester units of mass communication and journalism courses with a grade of C or better in each course. Each student will take 19 units of MCJ core courses and 18 units of courses in their selected option.

Each MCJ major must select an option, which is an area of specialization within the major. The options are advertising and public relations, broadcast and multiplatform journalism, digital journalism, and film and media arts. The courses required for each option are listed under Major Requirements.

Major Requirements (37 units)

MCJ Core Courses:

MCJ 2 - Media Writing Units: 3
MCJ 15 - Filmmaking I Units: 3
MCJ 40 - Introduction to Advertising and Public Relations Units: 3
MCJ 164 - Applied Media Research Units: 3
MCJ 171 - Media Law and Ethics Units: 3
MCJ 199 - Capstone Units: 4

Advertising and Public Relations Option Requirements

MCJ 144 - Writing to Influence Units: 3
MCJ 147
MCJ 158S
MCJ 191

Two Courses Selected From:

MCJ 106 - Publication Design Units: 3
MCJ 143 - Media Sales Units: 3
MCJ 146 - Media Planning Units: 3
MCJ 150 - Strategic Political Campaigns Units: 3
MCJ 155
MCJ 157 - Public Relations and Advertising Agency Units: 3
MCJ 180 - Water and Strategic Media Units: 3

General Education Requirements (48 units)

It is recommended that students take MCJ courses as part of their GE package

MCJ 1 - Mass Communication and Society Units: 3
AND
MCJ 175 - Stereotypes and Representation in Media Units: 3
OR
MCJ 178 - New Media Technologies Units: 3

Other Requirements (9 units)

American Government and Institutions (PLSI 2 ), Multicultural and International (MI), and Upper-division writing. It is recommended that students take an MCJ course for their MI (MCJ 176 or MCJ 179 )

Total: 120 Units

* Sufficient elective units to meet required total units (varies)

* G.E. and MI courses can be double-counted with major requirements. See advisor for details.

Advising Notes

MCJ majors are not permitted to enroll for CR/NC grading in MCJ courses applied to the major, except for courses that require such grading.
Students must meet all university graduation requirements. This includes the Upper-Division Writing requirement, which may be met by taking MCJ 102W or a “W” course from another department.