Program: Marketing, Minor - Fresno State - Modern Campus Catalog™

Apr 04, 2025

General Catalog 2022-2023

Marketing Minor Requirements

Required (12 units)

MKTG 100S - Marketing Concepts Units: 4
MKTG 101 - Marketing Research Units: 4
MKTG 132 - Promotion Mix: Principles and Practices Units: 4

Electives (7-8 units)

Select from:

MKTG 110 - Consumer Behavior Units: 4
MKTG 130 - Retail Managing and Merchandising Units: 4
MKTG 134 - Entrepreneurial Marketing Units: 4
MKTG 140 - Global Marketing Units: 4
MKTG 144 - Services Marketing Units: 4
MKTG 153 - E-Marketing Technologies and Social Media Units: 4
MKTG 150 - Sports Marketing Units: 3
MKTG 160 - Professional Selling & Sales Force Management Units: 4
MKTG 161 - Sports Licensing, Sponsorship, and Promotion Units: 4
MKTG 162 - Healthcare Marketing Units: 2
MKTG 163 - Political Marketing Units: 2
MKTG 164 - Profitability and Pricing Units: 2
MKTG 165 - Marketing to the Base of the Pyramid Units: 2
MKTG 166 - Principles and Practices of Branding Units: 2
MKTG 167 - Environmental Sustainability & Marketing Units: 2
MKTG 114 - Principles of Logistics and Supply Chain Units: 4
MKTG 115 - Global Logistics and Supply Chain Strategies Units: 4
MKTG 126 - Purchasing and Materials Management Units: 4

Total: 19-20 Units

Advising Notes

Departments will provide permission into courses after evaluating appropriate similar prerequisites have been completed. In the case of MKTG 100S permission will be given if the student shows successful completion a W course.
Students must earn a grade of C or better in each course. No course may be taken as CR/NC. Students must have a 2.0 GPA and 6 upper-division units in residence.