Fashion Merchandising, B.A.

Bachelor of Arts Degree Requirements

Major Requirements (65-66 units) and Electives (6 units)

Fashion Merchandising Required Courses

FM 20 - Textile Science Units: 3
FM 21 - Fashion Merchandising Fundamentals Units: 3
FM 120 - Social and Psychological Aspects of Clothing Units: 3
FM 123 - Fashion Analysis Units: 3
FM 126 - History of Costume, from Ancient Sumerians to 1900 Units: 3
FM 127 - Fashion Merchandising Units: 3
FM 128 - Visual Merchandising Units: 3
FM 130
FM 134 - Fashion Retail Buying Units: 3
FM 140 - Fashion Entrepreneurship Units: 3
ART 13 - Design Units: 3
ACCT 4A
BA 105W - Business Communication Units: 3
OR
ENGL 160W - Writing Workshop Units: 4
ECON 40 - Principles of Microeconomics Units: 3
OR
AGBS 1 - Introductory Agricultural Economics Units: 3 *
MKTG 100S - Marketing Concepts Units: 4
MKTG 101 - Marketing Research Units: 4
MKTG 110 - Consumer Behavior Units: 4
MKTG 130 - Retail Managing and Merchandising Units: 4
MKTG 160 - Professional Selling & Sales Force Management Units: 4
MGT 104 - Administrative Principles of Management Units: 3

Major Electives (6 units)

FM 190 - Fashion Merchandising Independent Study Units: 1
FM 195I - Fashion Merchandising Internship Units: 3
MKTG 114 - Principles of Logistics and Supply Chain Units: 4
MKTG 132 - Promotion Mix: Principles and Practices Units: 4
MKTG 140 - Global Marketing Units: 4
MKTG 153 - E-Marketing Technologies and Social Media Units: 4
MKTG 164 - Profitability and Pricing Units: 2
MKTG 166 - Principles and Practices of Branding Units: 2

General Education Requirements (48 units)

Other Requirements (9 units)

American Government and Institutions (PLSI 2 ), Multicultural and International (MI), and Upper-division writing

Total Units: 120*

* Sufficient elective units to meet required total units (varies) (See Degree Requirements); may be used toward a double major or minor
Courses supplementary to the major are strongly recommended

* G.E. and MI courses can be double-counted with major requirements. See advisor for details.

Advising Notes

Students majoring in fashion merchandising are required to earn a grade of C or better in all major courses.
A grade of CR/NC counts in the major only if it is the sole method of grading specified for a particular course.