MKTG 100 - Marketing Concepts

Prerequisite: recommended for first semester juniors
Prerequisite or Corequisite: BA 105W or ENGL 160W

Learn how marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs. S sections include a service-learning requirement (see Students for Community Service.)

Units: 4

Course Typically Offered: Fall, Spring