MKTG 114 - Principles of Logistics and Supply Chain

Prerequisite: MKTG 100S with a C grade or better.
Analyzes how firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through integration of Logistics and SCM. Examines the management of the physical flow of products and information throughout the entire supply chain. Other topics: plant and warehouse location analysis, transportation, fleet, warehousing and storage management.

Units: 4

Course Typically Offered: Fall, Spring