MKTG 132 - Promotion Mix: Principles and Practices

Prerequisite: MKTG 100S with a C grade or better.
The focus is on promotion as a communications process and the integration of promotional elements into the total strategy of the firm. Students examine what makes promotions work, when and where to promote, and how promotions utilize data from the Marketing Information System.

Units: 4

Course Typically Offered: Fall, Spring