MKTG 134 - Entrepreneurial Marketing

Prerequisite: MKTG 100S with a grade of C or better
A practical look at building a marketing plan for the person or firm interested in the development of a new product or service. A key element of the course is a project; students build a detailed plan to solve marketing-related problems a business faces, whether old or new.

Units: 4

Course Typically Offered: Fall, Spring