MKTG 144 - Services Marketing

Prerequisite: MKTG 100S with a C grade or better
Service strategies in industries representing 75 percent overwhelming majority of the national job market, including telecommunications, healthcare, financial services, fine arts, professional services, distribution, entertainment, and not-for-profit organizations. Emphasis is on the distinctive approach necessary for successful long-term marketing of services.

Units: 4

Course Typically Offered: Spring