MKTG 150 - Sports Marketing

Prerequisite: MKTG 100S with a C grade or better.
Development and application of marketing strategies in sports and sports-related industries. Focuses on research, segmentation, product development, pricing, sponsorships, consumer behavior, licensing, branding, and promotions in sports venues. A key element of the course is a comprehensive group project.

Units: 3

Course Typically Offered: Fall, Spring