May 26, 2026  
General Catalog 2024-2025 
    
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General Catalog 2024-2025 [ARCHIVED CATALOG]

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MKTG 161 - Sports Licensing, Sponsorship, and Promotion

Promotional practices used in the field of Sports Marketing: licensing, sports sponsorships, sports selling, and the use of social media as a sports promotional tool.

Units: 4

Course Typically Offered: Spring


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