MCJ 149 - Advertising and Public Relations Campaigns

Prerequisite: MCJ 2, MCJ 40, MCJ 158 or MCJ 144
Student teams plan a public relations and advertising campaign. Covers use of research findings, setting measurable objectives, identifying key publics, defining strategies, setting budgets, and evaluating results. Course includes analyses of real-world campaigns used to solve public relations problems.

Units: 3

Course Typically Offered: Fall, Spring